I’m a frequent Amazon shopper, but for some reason, I had never downloaded the Amazon app. I have bought items on Amazon using my phone, but I guess I accessed Amazon.com through Safari instead of using the app. I downloaded and explored the app today, and it has earned a permanent spot on my phone.
When the app opens, “Search” and “Shop by Department” options are at the top, followed by a few select products (which were different each time I opened the app as a guest), and sign-in and more navigational tools at the bottom. When I sign in with my Amazon account, those promoted products change to products recommended for me based on my account’s history.
Other than swiping left through the “Wireless Accessories,” this is all you can see on the home screen of the Amazon app. I love the simplicity of it compared to the home page of Amazon.com. Amazon has so much to offer that they could have gone overboard listing products on the first screen in the app, but instead they kept it minimal and emphasized the search features.
And the app has some really cool search features. If you’re browsing, shopping by department is probably easiest. When you’re looking for something specific, there’s the search button at the top and the bottom, just in case you missed one or the other. But here’s where it gets cool: When you tap the search button, in addition to typing in your query, you also get the option to “Scan it” or “Flow.”
You can probably imagine what “Scan It” does — and it does it very well. I tested it by scanning several items in my pantry, and the app correctly recognized the bar code so quickly, I couldn’t even take a screen shot of the barcode scanner.
Flow, I wasn’t familiar with. When I clicked Flow, it suggested that I focus my camera on a book, DVD or game, so I pulled this book off my bookshelf.
I’m not sure how useful this would be within my own home. If I’m “flowing” books, movies or games in my house, that probably means I already own them. But this is like the Shazaam for shopping out in the world. It allows you to quickly look up products on Amazon to compare prices. I can see the same use for the barcode scanner, in addition to just reordering items you’ve run out of.
Obviously, “Cart” and “Wish List” are useful items, but I won’t go into those since they’re self-explanatory. But I have to share the empty cart message:
And here’s what the “More” menu holds:
Of course I had to check out the deals, and it being Amazon, there are lots of them. At first I didn’t think they were very well organized, but then I noticed an option to “Refine” the deals by category, which makes it much easier to see if there’s a deal on something I’m interested in.
Amazon is somewhat famous for its reviews, and I often look at Amazon’s reviews for a product even when I’m not buying it from Amazon. So what Amazon app would be complete without reviews on each product page? I hope you’ve heard of the reviews for Haribo Sugar-Free Gummy Bears…
Last gushing point: I love the “One-Click” buying option. I realize this is also available on desktop, but I appreciate it even more on my phone. Once I’m signed in and have verified all the things I have to verify, being able to buy something without typing things as important as shipping addresses and credit card numbers using my phone’s keyboard is awesome.
Thanks, Amazon! Loving the app. Now get those drones running.