This week, I took a stab at what keywords Honda might want to target for their website. I recently bought a Honda Accord (and I love it), and I tried to think of some of the more generic things I searched for in doing my vehicle research as well as specific terms that include the Honda brand, which Honda would obviously want to target. I kept in mind that Honda sells more than just cars; they also make generators, boats, ATVs, motorcycles and more.
Because users who search for long tail keywords are more likely to make a purchase, I included more detailed phrases than just “cars.” However, Google frowns upon companies with websites targeting superlatives, so I stayed away from things like “cars with best mpg” or “cars with best resale value,” even though these were popular search terms and certainly among some of the phrases I searched when car shopping. These phrases usually took me to review sites and blogs, which I don’t believe I’m alone in trusting more than a company calling itself “the best” anyway.
- Honda Civic
- Honda Accord
- Fuel efficient cars
- Hybrid cars
- Motorcycle dealer
- Quiet generator
- Honda Marine
I included a few specific models as keywords because they were the most searched terms of Honda’s vehicles, and obviously Honda would want to rank highly for their own popular products. Honda.com or one of its pages (such as automobiles.honda.com/civic-sedan) currently ranks first organically for all of its own branded terms.
I also included fuel efficient cars and hybrid cars because many drivers are concerned with helping the environment and their bank accounts by filling up less often. The need for good gas mileage is one that Honda can meet, so they should target users searching for that. Honda has a right rail ad for “hybrid cars,” they don’t show up organically on Page 1. There’s no trace of Honda on Page 1 results for “fuel efficient cars.”
Honda is currently on the first page for “ATV,” so I wouldn’t mess with what they’ve got going with that. But they’re not ranking highly for personal watercraft, generator or motorcycle, so I suggested making those keywords more specific.
Here are the actual keyword meta tags that Honda’s homepage has listed: honda cars motorcycles watercraft atvs engines generators acura Honda Cars Atvs Engines Generators Motorcycles Watercraft Acura HONDA
And here’s the description: Honda.com – the official site for Honda cars, motorcycles, personal watercraft, ATVs, engines, lawn mowers, generators, marine motors, and Acura cars.
Notice in Honda’s keywords they have repeated some of the same phrases — first in lowercase letters and then capitalized. It may help Honda to remove the duplicate words from their keyword meta tags and instead add some of the keywords I suggested.
On honda.com, excluding the photos and logos, here’s how many times the keywords I suggested are used:
- Honda – 16
- Honda Civic – 0
- Honda Accord – 0
- Acura – 6
- Fuel efficient cars – 0
- Hybrid cars – 0
- Motorcycle dealer – 0 (“motorcycle” appears twice)
- ATV – 1
- Quiet generator – 0 (“generator” appears once)
- Honda Marine – 0
At the very least, Honda might consider adding its vehicle models to the menu on honda.com, as well as targeting searchers looking for hybrid or fuel efficient vehicles. I noticed that honda.com does have an “Inspiration” section that includes things like “Safety” and “High Mileage Hondas: Mile Makers.” This could be a good spot to add something about fuel efficiency or even Honda’s good resale values.
What have you Googled while car shopping? How could car sellers use that information to better serve you?