Social media is so much more than just Facebook and Twitter. Both are important places for businesses to be — to share, listen and interact with your customers. But that shouldn’t be the end of your social media plan. Visuals generate more engagement than just text or links on social media, so take advantage of the more visually-focused networks — such as Pinterest, YouTube, Instagram and Vine.
According to this infographic, 43 percent of Pinterest users say they use the network to identify with brands versus 24 percent of users who say the same about Facebook. It makes sense — Facebook started out as a way to connect with your friends, not businesses. Pinterest, on the other hand, started out as a way to collect your favorite products and to-do ideas. So while many Facebook users continue to primarily use the network to keep up with old and new friends, Pinterest is primarily used with the eventual goal of buying the things you’ve pinned. Pinterest users also spend more money than Facebook users — $180 versus $85 on average.
Is your brand or business on Pinterest? What types of content do you pin?
If a photo is worth a thousand words, a video is worth a million. Technorati reports that customers are more than ever willing to watch videos about products they are considering buying. Technorati Media CEO Shani Higgins says this allows potential customers to actually watch how the product is used or what it looks like in action. If you’re concerned or curious about how something works, what’s better than being able to watch a video of the product being used? YouTube makes it easy for customers to find videos from businesses and individuals advertising, reviewing or testing products. For example, if you were considering trying out Bare Minerals makeup, but you didn’t know how to apply it or what kind of coverage to expect, you could check out this video on YouTube:
Whether you’re selling a product or a service, your business can benefit from creating and maintaining a YouTube channel. Julie Perry, social media director at BLASTmedia, says putting content on YouTube allows you to be discovered by people who are searching for information. That’s even better than ads (and it’s free). Ads are often seen as interruptions, but if you can put your product’s information in front of someone who is actually looking for it, that creates a positive experience for your potential customer.
What kinds of products have you turned to YouTube to check out? Did it influence your decision to buy?