Confession time: I don’t really like spending time on LinkedIn. I’ve had my profile for a while, but the network just seems to me like a boring, stuffy place to be. However, especially after this week’s readings, I’m convinced that I need to beef up my LinkedIn profile and perhaps give spending time on the network another try.
I have managed to avoid a few of the most common LinkedIn mistakes. I have a profile photo that looks like me and does not include any family members or pets — just me. And I list my jobs all the way back to the first job I had at age 16. But I do need to start sharing status updates that are targeted to the professional audience on LinkedIn.
“You could be updating about a colleague getting a promotion or sharing a great article you wrote,” LinkedIn Career Expert Nicole Williams told Forbes. “Every few days, put something in your status to keep it fresh, and show you’re active and engaged—no one will know what you’ve done if you’re not showing it off.”
At the very least, I could start sharing links on LinkedIn to the blog posts I write for this class, Intro to Social Media, as well as links to my blog for my other class this semester, Intro to Multimedia Communications.
How often do you update your LinkedIn status? What kinds of things do you share?
I also need to update my professional headline. After all, I’m a journalist (although, apparently, many journalists make mistakes on LinkedIn). My headline should be awesome. I’m literally a trained headline writer. Instead, my headline is the default current job title and company name. I also need to go down this list from Social Media Examiner and make sure I’m taking advantage of things like listing my current work projects, pumping up the key words in my summary and making sure all my skills are listed.
I’m not in the market for a job — I’m quite happy in my role as community engagement specialist for AL.com — but if I ever need to do some job hunting, LinkedIn will certainly be the place to do it. The Wall Street Journal reports that companies are increasingly turning to the network for job candidates. Companies can pay for LinkedIn services like job ads, career pages and recruiter talent finder to locate the best person for the job. According to this infographic, social media has helped one in six people find their current job. That’s good reason, by the way, to avoid references to illegal or inappropriate behavior on social media (not just LinkedIn) and FOR THE LOVE OF GOD USE SPELL CHECK.
Have you ever found a job thanks to social media? If so, what network and how did it happen?
Be sure to connect with me on LinkedIn. I promise improvements are coming soon.