The number of social networks in existence can be overwhelming. The conversation prism gives us a pretty significant taste of what’s out there. But the good news is, you don’t have to have an account on every single network. The best use of your time and energy depends on your expertise and passion and your audience. You want to be able to devote enough to the networks you do join to build a strong community.
The conversation prism breaks down the various platforms by how they’re used. For example, look at the “nicheworking” section. Goodreads is a place bookworms can share what they’re reading, what they want to read and what they thought of the books they’ve finished. If books are not your thing, then you can check that off the list of networks worth your time joining. However, if you’re the owner of a bookshop, you can use the network to share your expertise and connect with book lovers. The prism can help you both discover networks and decide what accounts you should pursue.
Do you see a new (to you) network on the conversation prism that you or your business should join? What makes it well suited to you or your business?
If you see a network that’s missing you, as Guy Kawasaki says, “Start yesterday.” It’s important to establish your reputation, even before your company’s launch. Kawasaki also encourages sharing others’ content that you find interesting, especially if it’s trending. It’s OK to piggy back off a popular topic. Confession: I don’t love Miley Cyrus, but I’ve seen a million blog posts about her, ahem, performance at the VMAs shared by my friends on Facebook and Twitter — and I clicked through and at least skimmed most of them. If the topic is hot, even the mildly interested will take a look. In my case, I wanted to be knowledgeable about the thing everyone was talking about at that moment, even though I don’t really care what happens to Miley’s career. And I am not the only person clicking posts for that reason.
Think about the things you click on from social media. How much of it reflects your passions and interests vs. your desire to know about current topics and trends?
To build a loyal and engaged social community, it’s also important to produce your own quality content. Content that people want to read will keep them coming back to your site and your social accounts for more of the good stuff. I share a lot of links to others’ content from my personal social media accounts. Depending on the topic, those links (along with my commentary of some sort) engage my friends and followers. But since I’ve created this WordPress blog for my social media class, I’ve noticed an uptick in engagement when I share one of my links on Facebook or Twitter. I hope that means I’m producing quality content, and I hope the great conversations continue!